M3 Barbershop brand guidelines — logo, colour, type and application
M3 · Brand guidelines
Brandbook The M3 system
The rules that keep M3 looking like M3 — one mark, one red, one voice, everywhere the brand appears. A barbershop you belong to.
Mission What M3 is
M3 is a barbershop you belong to — not a place that sells haircuts, an operating system that encodes how the craft is run. The floor is precision and discipline; the ceiling is the artistry of the master in the chair.
Everything in this book exists to protect that idea. Hold the mark, the red, the type and the space exactly as drawn and the brand reads the same in Dubai as it will anywhere M3 opens next.
02 · Identity
Logo The M3 mark
The mark is a red rounded square holding an upright, bold “M3”. The wordmark and the mark are always upright — only headlines are italic.
Controlled zone
Clear space on every side of the logo equals the height of the letter “M”. Keep other elements — and the layout edge — out of this zone.
Invalid uses
03 · Colour
Colour The palette
04 · Typography
Type Our font
Gilroy — Black Italic for display, Light and Regular for body. On the web it stands in as M3 Display / M3 Sans until the licensed webfont ships; swapping to Gilroy is one line of CSS and nothing else moves.
- Accent · 180 M3
- H1 · 80 Appreciate yourself
- H4 · 34 Meet the barbers
- T1 · 24 Book an hour with your barber
- H5 · 16 Working hours — 10:00 to 22:00
- H6 · 12 M3 · News
- Body · Light Book an hour with a master barber. The price is your barber’s hourly rate for the time you reserve — precise, honest, no fixed menu.
05 · Environment
Signage Signboards
Illuminated signboards with inner backlight — the mark stays flat, red and legible.
06 · Signature
Decor Signature marks
07 · Space
Interior The room
The room carries the brand too — flat red, warm off-white, dark panels. A first impression that reads as M3 before a word is spoken.
08 · Photography
Photo Art direction
Real work, warm grain, red-duotone accents on hero frames. People and craft, never stock.
09 · Print
Print Flyers & posters
Keep every flyer on the same system. Consistent layouts build recognition and read as one brand.
10 · Merch
Merch Souvenirs
Brand applications on physical goods — how the mark sits on cloth, card and metal. Not a storefront.
Questions? Write or call us
Need the assets or a brand ruling? Message M3 — we answer on WhatsApp.
+971 58 523 7936
11 · Social
Social Posts & channels
Post design for social networks and messengers — adaptable to any size, always on the M3 system.